Being as close to the customer as possible is a matter of course for BYK. Analog customer contact is therefore a natural step for BYK. It complements the digital options, the website byk.com as a global customer portal with free sample orders and social media.

In 2011, the Additive Guide App is launched: The modern reference work for additives contains product information and data sheets – in German, English, Chinese, Japanese and Korean. Since 2012, the company has been contactable on its social media channels, interacting with customers and interested parties on an equal footing. Here, BYK provides fascinating insights into laboratory work and offers numerous opportunities for networking.

The extranet for worldwide distributors has been integrated into the revamped BYK website since 2022. News about products and the company is now easier than ever to access. Today, the company reaches 15,000 customers in more than 90 countries with WEBseminars.