Customers of the specialty chemicals manufacturer BYK have cause for celebration: At the beginning of June, the even more informative, more modern, and more service-oriented website went live.
With its freshly designed internet presence, www.byk.com, the start signal has sounded for the continuous development of existing and new online services that mirror BYK’s digital competence. The Additives (byk.com) and Instruments (byk-instruments.com) sections have been separated, so that web users can find the relevant content they need even more quickly.
Another new feature is that the product data on the website are based on a modernized product information management system (PIM). By virtue of this central product data management, visitors to the website can always rely on optimum data quality and up-to-datedness from BYK. Thus, at all times, consistent product communication towards customers is ensured via all online channels.
In addition to this, sample ordering has been simplified, system and data security further improved, new content processed, and the means of contacting the BYK experts reduced to just a single click.
“The new attractive web design emphasizes the innovation claim of the brand BYK and offers an opportunity to present the relevant content for our customers by means of targeted and intuitive navigation,” says Dr. Anette Brüne, Global Head of Marketing & Sales Services at BYK.
Press Releases | June 10, 2020
BYK is one of the world’s leading suppliers in the field of additives and measuring instruments. Additives are chemical substances which, when used in small quantities, improve product properties such as scratch resistance or surface gloss. Manufacturing processes are also optimized by the addition of additives.
The coatings, inks, and plastics industries are among the main consumers of BYK additives. Yet with the production of oil and gas, the manufacture of care products, the production of adhesives and sealants, and construction chemistry, too, BYK additives improve the product characteristics and production processes. Testing and measuring instruments from BYK can effectively evaluate the quality of color, gloss, and appearance as well as the physical properties of paint, plastic, and paper products and are an important part of quality control.
As a globally operating specialty chemicals company, BYK has production sites in Wesel, Kempen, Moosburg, Schkopau and Geretsried (Germany), Deventer, Denekamp and Nijverdal (Netherlands), Widnes (UK), Wallingford, Chester, Gonzales, Louisville, Rochester Hills, Earth City (USA) and Tongling (China).
Today the company employs around 2,300 people worldwide and forms part of the ALTANA Group.
This press release is also available on the Internet at www.byk.com/press.
